Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.
Coined “fitness-parties”, Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective, total-body workouts.
Founded in 2001, the company is now the largest branded fitness programme in the world, with 14 million people taking classes on a weekly basis in over 140,000 locations across more than 150 countries.
The Zumba® workout provides long-term physical and emotional benefits through exhilarating, high calorie-burning fitness parties, and its simple dance moves from around the world increase the fun factor, making it feel like exercise in disguise.
Zumba classes feature routines set to fast and slow rhythms that successfully tone and sculpt the body while burning fat. A person can burn up to 1,000 calories in a one-hour class depending on the intensity of the workout, and will leave the class with a huge smile.
Music is Zumba Fitness’ special motivational ingredient. The score, created with specific beats and tempo changes, transitions the workout seamlessly to encompass toning, strengthening and cardio, thus targeting every major muscle group in the body.
The programme blends red-hot international music, created by Grammy-winning producers, with contagious choreography from dance styles including: salsa, merengue, cumbia, samba, belly dance, bhangra, hip-hop and other world rhythms.
Classes are offered by licensed Zumba instructors in more than 140,000 locations throughout the world, including health clubs, gyms, cruises, community centres and nightclubs.
The Zumba programme is recognised by the world’s leading fitness educators, including the Aerobics and Fitness Association of America (AFAA), IDEA Health & Fitness Association, the American Council on Exercise (ACE), American Aerobic Association International /International Sports Medicine Association (AAAI-ISMA), Can-Fit-Pro, the UK’s Register of Exercise Professionals (REPS) ,and Fitness Australia.
Designed exclusively for kids, Zumbatomic classes are rockin’, high-energy fitness-parties packed with specially choreographed, kid-friendly routines set to hip-hop, reggaeton, cumbia and more.
Parents love the Zumbatomic programme because of the positive effects it has on their kids, increasing their focus and self-confidence, boosting metabolism and enhancing coordination.
1990s: As a fitness instructor in his native Cali, Colombia, celebrity fitness trainer Beto Perez’s life took an unexpected turn one fateful day when he darted off to teach an aerobics class and forgot his traditional aerobics music.
He improvised using his own mix of music from tapes he had in his backpack – an array of popular salsa and merengue.
Spontaneously, he created a new kind of dance-fitness, one that took the focus off counting reps over music and instead focused on letting the music move you. His class loved it. Energy electrified the room; everyone was smiling and cheering. On that day, a revolutionary new fitness concept was born.
1999: Following his success in Colombia, Beto brought his dance-fitness concept to the United States where he began teaching classes in Miami and continued to perfect the science of his innovative programme.
His classes quickly became a sensation on the fitness scene as word spread of his new, exhilarating fitness offering.
2007: The Zumba® programme launched internationally.
2012: Zumba® Fitness became the largest branded fitness programme in the world, with more than 14 million weekly class participants in 140,000 locations across more than 150 countries.
ZUMBA LOVE / ZUMBATHON® CHARITY PLATFORM
Each day around the world, the Zumba® programme makes a positive impact on millions of people’s lives, and it’s in this spirit that Zumba Love was founded.
The mission of Zumba Love is to foster charitable initiatives that raise funds and awareness for important causes, and to celebrate the joy of giving through dance, fitness, friendship and love.
Powered by the energy and passion of the Zumba Instructor Network and Zumba fans worldwide, Zumba Love has raised millions for breast cancer research, motor neuron disease research, heart health, childhood obesity and more through thousands of Zumbathon® charity events (zumba classes for charity) and other Zumba activities.